One captures your story through my camera. The other helps you stop running on fumes long enough to enjoy the story you're in.

I photograph the moments worth holding in the Chattanooga and Cleveland, TN areas — before they stop reaching for your hand in the parking lot, the business outgrows its first name, and the moment becomes a "remember-when?"

And through Simplify Life, I help mamas build systems and routines that hold up when life gets overwhelming, and the coffee is ice cold.

I'm ALyssa. Two businesses, one me.

Hey there!

I've always been a planner. I genuinely thought that meant I had things figured out.

Then motherhood arrived. Loudly.

A sleepless newborn. A husband working back-to-back nursing shifts during COVID. A dad who'd just had a stroke. And in the middle of all of it — a luxury photography brand I'd built from scratch and sacrificed too much to let go of.

No village. No backup. Just me.

Here's the part that still makes me laugh: I have a Master's in social work. I understood burnout. I was drowning in it anyway.

So I built systems. Not because I wanted to, but because I had to keep going. The ones that survived that season became Simplify Life.

Two businesses. One origin.

Now I photograph the moments worth holding for my community. And through Simplify Life, I help other mamas  around the world build what held me, so they get to feel more like themselves again, too.

I'm the founder of Simplify Life, and I serve my local community with portrait and event photography.

How  I  Got  Here