Hey there, I'm

Alyssa Rachelle!

I’m Alyssa—a Chattanooga and Cleveland, TN, photographer capturing family chaos (the good kind) and meaningful moments with a light and airy touch. When I’m not behind the camera, I’m a boymom, Enneagram 1w2, and nature lover who’s recovering from perfectionism (mostly with chai lattes and deep breaths). Here, you’ll find my latest work, tips to simplify life, and probably a laugh or two. I’m so glad you’re here—grab a coffee and dive in!

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When a client says they want photos at home? I’m internally sweating and truly honored. Because here’s the thing: Not all backyards were made for golden hour glory. But the Catalanos? They’re family photoshoot during fall in the Chattanooga area was *chef’s kiss*! Oh my lanta, their backyard sits on an overlook. And as soon as I turned […]

Chattanooga Fall Family Photoshoot with the Catalanos

chattanooga-fall-family-photoshoot-chattanooga-family-photographer-alyssa-rachelle-photography
duck themed birthday party by chattanooga event photographer alyssa rachelle photography

Jack’s party was quackin’ adorable—the cutest way to celebrate turning ONE! 🐥✨ I mean, a duck-themed first birthday party? C’mon! His mama used to plan corporate events, and oh my lanta, did it show. From tiny duck footprints leading to the front door to custom art nails that matched the theme (yes, really)—every inch of […]

Jack’s Duck-themed First Birthday Party

They bribed her with rings instead of candy. 💍🍬 Genius move, honestly. And one of many reasons I instantly adored the Carretto fam. They came out for a peak fall leaves photo shoot in Chattanooga, TN, and boy, was it worth it! The Carrettos are officially part of the ARP crew, and wow—what a dream […]

Peak Fall Leaves Photo Shoot with the Carretto Family in Chattanooga, TN

peak fall leaves photo shoot in chattanooga tennessee by chattanooga family photographer alyssa rachelle photography
family pictures at a christmas tree farm in the chattanooga area by chattanooga family photographer alyssa rachelle photography

This session? Straight outta a Hallmark movie. If you’re considering family pictures at a Christmas tree farm, let this be your sign. It’s the perfect mix of winter whimsy and natural beauty. Every frame looks festive without trying too hard — kind of like how the Laefeles showed up camera-ready but still felt like themselves. From […]

Laefele Family Pictures at a Christmas Tree Farm

What do inside jokes, hip bumps, and the kind of bond that lasts forever have to do with this session? Well. Just watch Chelsea & Andi! 🍎 We’re not going to talk about how Andi is already eye-to-eye with me (😭), but we are going to talk about how deeply connected this mother-daughter duo is. Every frame […]

Chelsea & Andi – Apple Orchard Session

mommy and me session with chattanooga family photographer alyssa rachelle photography in cleveland tennessee
milestone session at an apple orchard with chattanooga family photographer alyssa rachelle photography

What do you get when you mix one apple, two teeth, and endless baby grins? 🍏🦷✨ Eight-month-olds can be hit or miss when a stranger with a camera shows up—but this sweet girl? Once she had her favorite toy dancing in the air behind the camera and an apple in the other, she was golden. Her […]

Lafaele Family – Apple Orchard Session

Ever seen a baby make eye contact with the camera like a pro model? 😍📸 If you’ve ever tried to get a toddler and a newborn ready for anything, you know it’s no small feat. But Jessica? She walked into this session like a pro—outfits perfectly coordinated, babies content, and everyone somehow calm and ready to play. […]

Hodges Family – Apple Orchard Session

apple orchard fall mini session in chattanooga tn with alyssa rachelle photography
mother and son at a fall family photo shoot at an apple orchard in cleveland tennessee with chattanooga family photographer alyssa rachelle photography

You ever meet another family and instantly think, “I got to get to know them! them more”? That’s the Wolfe crew for me. From the moment we started, their playful energy had us all cracking up—and it didn’t stop. Laughter echoed through the orchard like it was made for them. Beckham, their 6-year-old superstar, may […]

Wolfe Family – Apple Orchard Session Previews

It’s no wonder we’re exhausted, friend. Before our feet even touch the floor, we’ve already been hit with hundreds of voices—opinions, “solutions,” and those shiny life hacks that swear they’ll make everything easier. Except instead of feeling lighter, we feel… heavier. We wake up to noise before we even wake up to breath. And that […]

The Noise that’s Drowning Us

alyssa rowe discusses digital noise and overwhelm and how to simplify life with smart systems and realistic routines
cbt for kids by alyssa rowe who helps others simplify life through smart systems and realistic routines

Parenting boys comes with plenty of wobbly moments. As a former social worker, I can tell you this: those wobbles don’t go away on their own. They need tools. In the field, I used one particular method over and over again with boys who were struggling emotionally. It worked then, and it works now at […]

The Four-Legged Stool: CBT for Kids

The other day, I had one of those parenting moments that stopped me in my tracks. After I responded to Beckett with a short temper, he looked up at me and said, â€œI don’t like the way my stomach feels when you talk like that… but I won’t cry, ‘cause that’s for babies.” Oh my lanta, […]

Raising Emotionally Strong Boys: A New Definition of Masculinity

A mom reading Raising Emotionally Strong Boys while reflecting on raising her son with intentionality and faith.
zipper bedding is revolutionizing mornings for moms. Learn how this all-in-one zipper bedding saves time, builds habits, and brings peace to every room.

Friend, you know I love a good life hack—but when it comes to something that literally helps me breathe easier every morning? You better believe I’m shouting it from the rooftops. This spring, we added a Nod & Winks Beddy’s zipper bedding set to our son’s room, and OH MY LANTA—game. changed. I knew zipper […]

Zipper Bedding: My Full Review of Beddy’s

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I'm Alyssa, your Chattanooga & Cleveland, TN Photographer and systems-obsessed, sanity-saving friend.

I serve families, brands, and events in Chattanooga, Cleveland, and Ooltewah (and yep, even beyond). My style? Light, airy, and joy-packed.

When I’m not behind the camera, I’m helping mamas simplify life with smart systems and realistic routines that actually work.

Around here, it’s all about capturing your story and giving you tools that free up your time.

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